리스페이스, '제53회 상공의 날' 표창 수상… 팝업·공간 마케팅 사업 확대
2025년 매출 183.8억 원 기록…4년 만에 매출 10배 성장 달성 기획·디자인·운영 전 과정 '올인원 시스템' 구축…삼성·HYBE 등 180여 파트너사 확보
리스페이스, '2025 대한민국 팝업스토어 어워즈' 9관왕 달성… 글로벌 브랜딩 솔루션 도약
팝업스토어 전문 기업 리스페이스(RESPACE)가 국내 최대 팝업스토어 플랫폼 팝플리가 주최한 '2025 대한민국 팝업스토어 어워즈'에서 9관왕의 영예를 안으며 오프라인 마케팅 시장의 선도 기업임을 입증했다.
[공지] 리스페이스, '2026년도 청년일자리 강소기업' 최종 선정
안녕하세요, 공간에 새로운 가치를 창출하는 기업 리스페이스(Respace)입니다. 항상 리스페이스를 응원해 주시는 고객 및 파트너 여러분께 기쁜 소식을 전해드립니다. 저희 리스페이스가 2025년 12월 17일, 중소벤처기업부와 고용노동부가 공동 주관하는 **"2026년도 청년일자리 강소기업"**에 최종 선정되었습니다. '청년일자리 강소기업'은 지난 2016년부터 매년 청년 고용 실적과 기업 경쟁력이 우수한 기업을 발굴해 인증하는 제도입니다. 단순한 고용 창출을 넘어 임직원의 보수와 복지, 고용 안정성, 그리고 기업의 성장 가능성까지 종합적이고 엄격한 평가를 거쳐 주어지는 뜻깊은 결과입니다. 이번 선정은 팝업스토어, 기업 행사, 공간 디자인 등 수많은 프로젝트를 성공적으로 이끌어준 리스페이스의 훌륭한 청년 인재들 덕분입니다. 앞으로도 리스페이스는 우수한 청년 인재들이 마음껏 역량을 펼칠 수 있도록 양질의 일자리를 창출하고, 임직원 복지 향상과 든든한 고용 환경을 만드는 데 최선의 노력을 다하겠습니다. 더 나은 공간을 기획하는 만큼, 더 나은 사내 문화를 만들어가는 리스페이스가 되겠습니다. 감사합니다.
2025 대한민국 팝업스토어 어워즈, 빙그레 ‘소원왕국’ 대상 수상... 팬덤·IP 기반 팝업 강세 뚜렷
국내 최대 팝업스토어 플랫폼 팝플리(POPPLY)가 ‘2025 대한민국 팝업스토어 어워즈’ 최종 수상작을 발표했다. 음료/주류 부문: [독주 페스티벌],[아이시스 핑크닉] 캐릭터/IP & 소셜미디어 화제 부문: [라부부의 수상한 편의점] 캐릭터/IP & 최고의 굿즈 부문: [지구오락실 : 우주떡집] 도서/음반/전시 & 연예/크리에이터 부문: [DAY6.zip : 데이식스 10주년 팝업] 도서/음반/전시 부문: [i-dle(G) EXHIBITION] 연예/크리에이터 부문: [OOTD of 침착맨 카드 교환소]
Planning and Execution of Cultural Arts Spaces, a New Interpretation of Pop-ups: Interview with Yeo Dong-in, CEO of Respace Company
[Handmaker, Reporter Kim Je-min] In recent years, offline brand experiences have regained significant attention. While digital transformation accelerated through the pandemic, brands are simultaneously leveraging cultural and arts-based content—such as pop-up stores, experiential exhibitions, and brand events—to secure direct touchpoints with consumers. Within this trend, Respace Company, a comprehensive cultural arts event agency, goes beyond simple event management. The company focuses on visually embodying a brand’s identity and strategically planning and directing offline spaces. Respace Company successfully executes 50 to 60 pop-up stores and exhibition projects annually. By collaborating with major brands such as HYBE, SM Entertainment, Nike, ASICS, Disney+, Woowa Youth, and Musinsa, the agency focuses on creating deep connections between brands and consumers through experience-driven branding, precise target analysis, and immersive spatial direction. We met with Yeo Dong-in, CEO of Respace Company, to discuss the evolution of the spatial content industry, the new role of agencies, and his vision as a cultural arts enterprise. Introduction to the Company "Respace Company is a comprehensive event agency based on cultural and arts content. We plan and implement pop-up stores, exhibitions, brand events, and cultural projects. Rather than acting as a mere agency, we specialize in translating a brand’s narrative and message into spatial content. We handle the entire process from planning and design to construction, operation, and dismantling through a 'turnkey' method." Core Business Areas and Strengths "Our core business is the production of cultural and artistic spatial content, such as brand pop-ups and exhibitions. Our greatest differentiator is our 'Full In-house System,' where planning, design, production, construction, and operation are all handled internally. This structure minimizes conflict between tasks and allows us to quickly produce high-quality results because planners understand the site and designers have a high understanding of construction." Memorable Projects "We recently managed the planning and operation of a VVIP gala dinner for 'Glenfiddich.' Our stage design and sophisticated direction effectively impressed the brand's luxury value upon guests. This success led to our appointment for the 'Paradise Art Night' project. We also worked with Kakao Mobility to create a large-scale drive-in theater, transforming the brand identity of 'joy of movement' into a tangible cultural experience." Vision for the Future "While we have primarily focused on B2B projects, we plan to strengthen our own content brands and expand into B2C projects. I want to expand the 'Respace' spatial planning brand into a cultural arts content IP. Our goal is to become a platform that continuously expands the realm of content, connecting brands and customers not only in Korea but also globally."
하이브·SM·나이키·무신사···팝업스토어의 대부 리스페이스 여동인 대표
Why RESPACE Stands Out Amid the Pop-up Store Frenzy
RESPACE (CEO Dong-in Yeo) is emerging as a leader in the space planning field, recently gaining significant attention for the successful planning of the 'Asics' pop-up store, 'Days of City,' in Apgujeong. Despite rainy weather, the event drew an average of 1,500 to 2,000 visitors daily, thanks to its sharp planning that provided intuitive experiences like treadmill trials for the latest running shoes and posture correction sessions with professional coaches. In an interview at the RESPACE office in Yeonnam-dong, CEO Yeo attributed the company's competitive edge to its strong planning and in-house design capabilities. About one-third of the staff are designers who participate from the initial planning stages to visualize and solidify visual concepts. Regarding the secret to a successful pop-up, Yeo emphasized three core premises: 'Reason,' 'Goal,' and 'Target.' He noted that without clearly defining why the store is being held and who it is for, it is difficult to create an efficient and effective result, especially considering the high costs involved. Looking forward, Yeo predicts a polarization in the pop-up market, with a shift toward maximizing effectiveness through either high efficiency or high investment. "Our strength lies in our roots in art and culture," Yeo stated. From hosting self-curated exhibitions like 'Tumbung Tumbung' in an old bathhouse to planning gala dinners for brands like Glenfiddich, RESPACE continues to expand the cultural boundaries of brands.
POPPLY Reveals Winners of the '2024 Korea Pop-up Store Awards'
[E-News Today, Reporter Jung Young-mi] POPPLY, a domestic pop-up store platform, has announced the winners of the '2024 Korea Pop-up Store Awards,' which selects the best pop-up stores held in Korea over the past year. Jointly hosted by POPPLY and the marketing media outlet MAD Times, and sponsored by the Korea Digital Advertising Association, the awards select final winners through a comprehensive multi-faceted evaluation process. In its second year, the '2024 Korea Pop-up Store Awards' expanded its categories to match the rapid growth and evolution of the market. In addition to industrial sectors, special categories were added to highlight pop-ups with unique concepts or specific purposes. A total of 33 pop-up stores across 16 categories received awards. The Grand Prize went to the 'Jeju Samdasoo Pop-up Store: WAVE' (Jeju Province Development Co., Bright Bell Creative Group), held last October. Centered around the theme "A New Wave in Quiet Daily Life," the pop-up received high praise for its diverse spatial experiences. Other notable winners include: Fashion: THE COLLECTOR PAGE X ART CLOVER (G-Kemi) Sports/Leisure: FC Seven-Eleven (UnivTomorrow), ASICS (Respace Company), Teco System (Teco System) Digital/Appliances: World Tour with Photoshop AI (Adobe Korea, Neodigm) The awards are determined through a rigorous three-step process: primary data analysis of visitor numbers, search volume, and social media mentions; secondary consumer voting; and a final expert review by professionals in marketing, spatial planning, and branding. A representative from POPPLY stated, "Pop-up stores have established themselves as a cultural trend and a marketing platform that maximizes consumer experience. We will continue to set objective evaluation standards based on data and lead the trends in the pop-up store market."
Paprika Collaborates with Pop-up Exhibition Specialist to Expand Fandom IP Business
Paprika Co., Ltd. is expanding its business into generative AI-powered fandom platforms, providing videos utilizing Augmented Reality (AR) and Visual Effects (VFX) for idol pop-up stores. On the 21st, Paprika Co., Ltd. (CEO Jeong Jae-hun) announced that it has signed a Memorandum of Understanding (MOU) with Respace Company (CEO Yeo Dong-in), a pop-up exhibition specialist, to create digital platforms and spatial content for fandom culture. The company plans to launch "Space App," a social media service for fandoms, in the first half of this year, with a prototype currently under development. Once completed, it will be unveiled in a kiosk format through a partnership with Kio-Robo for installation at concert venues and pop-up stores. This will allow fans to print content created via generative AI or interact with digital human versions of idols. Paprika has been executing projects with major corporations like Hyundai Motor Company, Naver, and CJ ENM by integrating generative AI with its accumulated expertise in VFX and AR. Last year, the company made a mark in fashion and commerce with the launch of "QL Works," an image-generating AI engine. It has also built a strong portfolio in the entertainment sector, including producing the opening AR videos for the MAMA awards for five consecutive years. Furthermore, the company is investing heavily in incubating and strengthening its own IPs, such as the AI lookbook service "QL Suite," the web novel platform "Pudding Club," and the Fake Out-of-Home (FOOH) advertising service "Foohlower." Respace Company won the Sports/Leisure category at the "2024 Korea Pop-up Store Awards" for its Asics pop-up store. Recently, it has focused on expanding spatial planning and brand experience through projects with idol groups like Stray Kids, RIIZE, and NCT, as well as the outdoor brand Salomon. Paprika stated that it aims to present unique visual content for fandoms in collaboration with Respace Company, leveraging their extensive experience in operating idol pop-up stores. CEO Jeong Jae-hun remarked, “Through this agreement, we aim to innovate artist and fandom culture by combining Respace's expertise in offline spatial planning with Paprika's digital creativity. We will pioneer the global entertainment fandom market based on creative technology that matches the worldwide popularity of K-pop.”
