![](https://freight.cargo.site/t/original/i/7b19c63077bf37975a997cb3f0ec6f129a030663c782365097f5ab6eb59963b6/jpg.jpg)
IN THE SOOP POP-UP STORE
프로젝트 성격 : 공간디자인
진행형식 : 대행
발주처 : HYBE
진행연도 : 2021년
진행장소 : 더현대서울
BTS와 세븐틴이 함께한 친환경 팝업 스토어
IN THE SOOP POP-UP STORE는 BTS&세븐틴과 함께한 하이브 엔터테인먼트의 팝업스토어입니다. ‘일상과 휴식 그 사이’를 주제로 여의도 더현대서울 1층에 숲을 닮은 팝업스토어 공간을 디자인하고, 브랜드 아이덴티티를 전달할 수 있는 마케팅 플랜을 구축했습니다. 초록색을 키 컬러로 사용했고, 잔디, 목재 등 친환경적인 소재를 활용하여 공간을 연출했습니다. 눈길을 사로잡는 쇼윈도와 포토존을 조성함으로써 고객 경험을 극대화했습니다.
프로젝트 성격 : 공간디자인
진행형식 : 대행
발주처 : HYBE
진행연도 : 2021년
진행장소 : 더현대서울
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