POPPLY Reveals Winners of the '2024 Korea Pop-up Store Awards'

[E-News Today, Reporter Jung Young-mi] POPPLY, a domestic pop-up store platform, has announced the winners of the '2024 Korea Pop-up Store Awards,' which selects the best pop-up stores held in Korea over the past year.

Jointly hosted by POPPLY and the marketing media outlet MAD Times, and sponsored by the Korea Digital Advertising Association, the awards select final winners through a comprehensive multi-faceted evaluation process.

In its second year, the '2024 Korea Pop-up Store Awards' expanded its categories to match the rapid growth and evolution of the market. In addition to industrial sectors, special categories were added to highlight pop-ups with unique concepts or specific purposes. A total of 33 pop-up stores across 16 categories received awards.

The Grand Prize went to the 'Jeju Samdasoo Pop-up Store: WAVE' (Jeju Province Development Co., Bright Bell Creative Group), held last October. Centered around the theme "A New Wave in Quiet Daily Life," the pop-up received high praise for its diverse spatial experiences.

Other notable winners include:
Fashion: THE COLLECTOR PAGE X ART CLOVER (G-Kemi)
Sports/Leisure: FC Seven-Eleven (UnivTomorrow), ASICS (Respace Company), Teco System (Teco System)
Digital/Appliances: World Tour with Photoshop AI (Adobe Korea, Neodigm)
The awards are determined through a rigorous three-step process: primary data analysis of visitor numbers, search volume, and social media mentions; secondary consumer voting; and a final expert review by professionals in marketing, spatial planning, and branding.

A representative from POPPLY stated, "Pop-up stores have established themselves as a cultural trend and a marketing platform that maximizes consumer experience. We will continue to set objective evaluation standards based on data and lead the trends in the pop-up store market."