Paprika Collaborates with Pop-up Exhibition Specialist to Expand Fandom IP Business

Paprika Co., Ltd. is expanding its business into generative AI-powered fandom platforms, providing videos utilizing Augmented Reality (AR) and Visual Effects (VFX) for idol pop-up stores.

On the 21st, Paprika Co., Ltd. (CEO Jeong Jae-hun) announced that it has signed a Memorandum of Understanding (MOU) with Respace Company (CEO Yeo Dong-in), a pop-up exhibition specialist, to create digital platforms and spatial content for fandom culture.

The company plans to launch "Space App," a social media service for fandoms, in the first half of this year, with a prototype currently under development. Once completed, it will be unveiled in a kiosk format through a partnership with Kio-Robo for installation at concert venues and pop-up stores. This will allow fans to print content created via generative AI or interact with digital human versions of idols.

Paprika has been executing projects with major corporations like Hyundai Motor Company, Naver, and CJ ENM by integrating generative AI with its accumulated expertise in VFX and AR. Last year, the company made a mark in fashion and commerce with the launch of "QL Works," an image-generating AI engine. It has also built a strong portfolio in the entertainment sector, including producing the opening AR videos for the MAMA awards for five consecutive years.

Furthermore, the company is investing heavily in incubating and strengthening its own IPs, such as the AI lookbook service "QL Suite," the web novel platform "Pudding Club," and the Fake Out-of-Home (FOOH) advertising service "Foohlower."

Respace Company won the Sports/Leisure category at the "2024 Korea Pop-up Store Awards" for its Asics pop-up store. Recently, it has focused on expanding spatial planning and brand experience through projects with idol groups like Stray Kids, RIIZE, and NCT, as well as the outdoor brand Salomon.

Paprika stated that it aims to present unique visual content for fandoms in collaboration with Respace Company, leveraging their extensive experience in operating idol pop-up stores.

CEO Jeong Jae-hun remarked, “Through this agreement, we aim to innovate artist and fandom culture by combining Respace's expertise in offline spatial planning with Paprika's digital creativity. We will pioneer the global entertainment fandom market based on creative technology that matches the worldwide popularity of K-pop.”