Where Influencers and Designer Brands Converge: RESPACE’s Premium Fashion Market

Featured Company: RESPACE Creating Fashion and Cultural Spaces, from Flea Markets to Performances and Exhibitions

Attention on Expertise in Event and Space Planning Focusing on Operations of 'What We Wear' and 'Dear Market'

RESPACE (CEO Dong-in Yeo) is gaining significant attention as a cultural enterprise that hosts diverse events, including fashion markets, exhibitions, performances, and parties. Launched in October 2013, the company operates in two main business sectors: event planning and space planning. It directly manages the entire process, including conceptualization, space leasing, and marketing.

The company's most notable project, the fashion market, aims to transfer the online purchasing experience to an offline setting, providing buyers with a unique shopping experience. RESPACE carefully selects and recruits top-tier online shopping malls, offering differentiated features such as new product launches and exclusive discount events. Additionally, it hosts events where the strengths of online communities are brought offline to allow participants to acquire fashion-related information.

A standout feature is the implementation of a timed entry system to increase satisfaction for both sellers and buyers. The day is divided into five sessions, each lasting approximately 1 hour and 15 minutes, with limits on the number of attendees per session. This allows sellers to maximize sales during a concentrated period, while buyers can browse comfortably without overcrowding.

RESPACE primarily operates two major markets: ‘What We Wear’ and ‘Dear Market’. ‘What We Wear’ is a biannual market centered on high-profile online malls, featuring SNS influencers and handmade artisans. The market held at Dongdaemun Design Plaza (DDP) on April 22-23 last year featured 20 shopping malls, 9 designer brands, and 40 handmade artisans and general sellers, attracting approximately 8,000 visitors. Its popularity grows annually, with an increasing number of sellers applying, of which power influencers account for 15%.

‘Dear Market’ is an annual event featuring popular online designer brands. The market held on the 13th of last month featured renowned online brands such as ‘oioi’, ‘DIAGONAL’, ‘WKNDRS’, and ‘AWESOME NEEDS’, with approximately 3,000 visitors in attendance.

RESPACE plans to expand its scale by increasing the number of participating vendors in both ‘What We Wear’ and ‘Dear Market’ during the first half of the year. Along with this, the company plans to add diverse content that leverages the unique advantages of offline environments.

CEO Dong-in Yeo stated, "We are expanding our business scope into the space industry to provide areas where people can enjoy leisure, and we plan to increase the volume of our markets to further enhance the quality of our content."

Source: Apparel News (http://www.apparelnews.co.kr/) Read More (Original Article): https://www.apparelnews.co.kr/news/news_view/?idx=169703