Title: Mobile ‘Pop-up Stores’: Breaking Beyond Online Limits with RESPACE

Mobile ‘Pop-up Stores’… Rise of Space Rental Platforms, Utilized for New Launch Events and Flea Markets Growing Role as an Incubator for Small Contents

[Apparel News, Reporter Hyewon Seong] Along with the continuous increase in the mobile population and the rise of rational, smart consumers, the sharing economy is experiencing rapid growth. The sharing economy refers to economic activities that meet various consumer needs by gathering large amounts of scattered idle assets through digital technologies such as the internet.

Recently, a new business model that combines fashion with space rental services—a part of the sharing economy—has been emerging. As distribution trends shift, pop-up operation services are rapidly spreading overseas, and space rental platforms inspired by this trend are popping up one after another in Korea as well. These platforms provide touchpoints for online-based small brands to meet customers more rationally through various forms such as pop-up stores and flea markets.

RESPACE (CEO Dong-in Yeo) is a spatial culture enterprise specializing in cultural events and fashion flea markets. The company primarily hosts two major events at the Dongdaemun Design Plaza (DDP): the online mall-oriented ‘What We Wear (WWW)’ and the designer brand-oriented ‘Dear Market.’ ‘What We Wear’ is a biannual market centered on high-profile online malls, featuring SNS influencers and handmade artisans. ‘Dear Market’ is held once a year, featuring selected popular designer brands.

RESPACE is scheduled to hold ‘Dear Market’ at DDP this coming June and is also planning to host ‘What We Wear’ in September.

Source: Apparel News (http://www.apparelnews.co.kr/) Read More (Original Article): https://www.apparelnews.co.kr/news/news_view/?idx=170760