2025 INCHEON TREASURE ISLAND 168 JAWOLDO

We successfully planned and operated the 'Incheon Treasure Island 168' Season 3 campaign, which combined Incheon's island resources with the outdoor culture of the 2030 generation. Set against the backdrop of Jawoldo Island, backpacking and trekking were integrated with gamification elements to design an immersive experience for participants to engage with the island's nature and narrative. In particular, we presented a new business model and possibilities for Incheon island tourism through differentiated contents carrying the value of sustainable travel, such as plogging, sunset meditation, and bushcraft.