2025 BIGHIT MUSIC GLOBAL AUDITION IN THAILAND

The 2025 Big Hit Global Audition pop-up store was planned and operated with the aim of recruiting teenage idol audition applicants, targeting local Thai teenagers dreaming of becoming the next Lisa. We induced natural participation and immersion through experiential programs such as photo zones, listening zones, and message walls using Big Hit artist tracks and the voice of BTS. We secured high brand exposure by creating the pop-up in a main street shopping mall and reflected the sensibility and energy of the young target audience with a free-doodle-mood spatial production.