2025 BIGHIT MUSIC GLOBAL AUDITION IN THAILAND

The 2025 BigHit Global Audition pop-up store was planned with the concept of 'Free Doodle,' reflecting the energy of Thailand's MZ generation. By maximizing the locational characteristics of Bangkok's main shopping mall, we increased brand exposure and designed an immersive experience where visitors become the main characters of the audition. In particular, we induced natural participation through a listening zone and a photo zone that combined artists' music and visual elements. While targeting the target audience's sensibility with rough textures and a free layout, we directed the overall VMD and space setting so that the brand story and audition information could be delivered intuitively along the traffic flow.