2025 KOREA UNIVERSITY OFFICIAL GOODS DESIGN

We reinterpreted Korea University's official IP with a modern sense to build the 2025 new goods lineup for the Crimson Store. Centered on the representative character 'KUI,' we strengthened brand consistency by projecting the school's unique identity and crimson color across various product groups such as dolls, card stickers, and mugs. It is a project that effectively expanded the brand's identity through a visual language that harmonizes the character's friendliness and the university's authority.