2026 HAPPY IU DAY

We comprehensively planned and operated a fan meeting and group viewing event to celebrate artist IU's birthday and the finale of her starring drama, 21st Century Grand Prince's Wife. Inside the theater, we seamlessly executed a variety of programs—including drama commentary, a cake-cutting ceremony, a slogan event, and an impromptu Q&A—effectively maximizing the audience's immersion. In conjunction with this, we simultaneously operated official birthday cafes in five regions nationwide. Featuring a VMD (Visual Merchandising) design that blended the drama's traditional Korean mood with a festive party concept, we reliably provided limited-edition exclusive items and special fan-appreciation beverages expressing the artist's gratitude, ultimately delivering a touching, fan-centric festival.