2026 HAPPY IU DAY

We directed a space that harmoniously blends the cheerful atmosphere of the artist's birthday with the Korean mood of the drama. At the Yongsan CGV fan meeting site, we built a sensory, experiential photo zone where visitors could become part of the main poster (KV) and melt into the story together with the artist. For the birthday cafes across five branches nationwide, we maintained a unified brand identity while designing and producing an efficient 'mobile VMD module' that could be flexibly directed to suit each store's structure and operational convenience, thereby enhancing the perfection of remote space operations.