2026 JOHNNIE WALKER BLUE POP-UP STORE

2026 Johnnie Walker Blue 'Year of the Horse' Edition Launch Commemorative Pop-up Store

PROJECT DESCRIPTION

We realized a space embodying the identity of the 'Year of the Horse Edition,' born from a collaboration between Johnnie Walker Blue and world-renowned designer Robert Wun. It was designed to allow Robert Wun's unique avant-garde mood and Johnnie Walker Blue's premium sensibility to coexist, and we directed the entire process from space planning to on-site installation and demolition.

Overview

Client : DIAGEO, PMG
Date : 2026. 01. 09 ~ 2026. 01. 22
Location : Jamsil Lotte Avenuel The Crown Zone

Design

Spatial Design | Spatial Direction & Engineering | Installation & Demolition