ASICS GT-2160 FACTORY

Asics GT-2160 Launch Commemorative Pop-up Store

PROJECT DESCRIPTION

Asics ARS' is a pop-up store commemorating the launch of the 'GT-2160' model of Asics, a sports brand loved by people of all ages. We provided a differentiated brand experience that clearly revealed Asics' heritage and identity through key visuals that modernized Y2K nostalgia and goggles goods with experimental meaning.

Overview

Client: ASICS KOREA
Period: 2023
Location: Collabo House Mullae

Design

Visual Design | Goods Planning & Production