ASICS LAUNCH EVENT POP-UP WWW.SYNC-IN-NYC.ASICS

We oversaw the entire space design, structural engineering, procurement, construction supervision, and on-site installation for the ASICS Hongdae Flagship Store. To intuitively project the raw NYC street aesthetic onto the 1st floor, we applied rough-textured materials and authentic graffiti art direction. For the wrestling-themed 'Hypersync' zone, we constructed a dynamic, track-shaped interior structure. The virtual address 'www.SYNC-in-NYC.asics' served as both a spatial and visual medium, organically connecting two distinct concepts into a singular, highly refined, and cohesive physical environment through meticulous material detailing.