ASICS POP-UP STORE 'DAY OF CITY'

Asics DAY OF CITY conducted visual design with a message to maintain a healthy body and mind in daily urban life. We designed a pop-up store encompassing three categories: performance running, sportstyle, and core performance sports. We placed graphic elements and connected key products and key visuals for each category against an urban image background to guide customer flow. Additionally, we produced key ring goods and leaflets for each category to attract customers' interest. We provided a special experience where customers can experience the harmony between Asics and an urban lifestyle.