BABYMONSTER 2nd MINI ALBUM POP-UP STORE

We planned and operated an integrated pop-up store for album and goods sales to commemorate the release of Babymonster's 2nd mini-album. We implemented the intense rising energy of 'WE GO UP' as a spatial narrative and maximized visitor participation through functional zoning (exhibition/experience/photo zone). We increased commercial performance by systematically executing high-sensitivity daily events such as special benefit offers and lucky draws, and contributed to the successful completion of the project by taking full charge of logistics operations from warehousing to inventory management.