BABYMONSTER 2nd MINI ALBUM POP-UP STORE

A spatial project reinterpreting Babymonster's intense energy and 'rising' image into an urban mood in the city. Through the contrast of rough concrete textures and neon green, we visualized the musical speed and the group's identity, and completed an overwhelming spatial narrative as if breaking through the city with a main photo zone shaped like broken road fragments. We built an immersive environment where fans can experience Babymonster's worldview with all five senses.