"Born 2 Rock" QWER 2ND ANNIVERSARY POP-UP STORE

We planned and operated the QWER 2nd-anniversary pop-up store consisting of various experiential elements such as voice docents, stamp tours, lucky draw events, message walls, and photo zones. We effectively delivered the brand narrative by unfolding the journey from debut to the 2nd anniversary by space. We provided an immersive experience where artists and fans connect through voice docents and a message wall containing 2nd-anniversary messages. We structured it so that visitors can remember the moments of the pop-up store through stamp tours and a large cake sculpture photo zone.