"Born 2 Rock" QWER 2ND ANNIVERSARY POP-UP STORE

By applying each member's symbolic color throughout the space, the identity and worldview of the artist QWER can be intuitively recognized upon entry. A large cake sculpture combining drum and guitar motifs was installed in the center of the space to symbolically represent the concept of the 2nd-anniversary pop-up along with the 'BORN 2 ROCK' slogan. Experiential content using members' handwritten assets and voices was placed throughout the space to provide an immersive experience where fans feel as if they are staying in the same space as the artist beyond simple viewing.