DAY6.ZIP : THE HOME OF OUR DECADE

We managed the visual design for DAY6's 10th-anniversary pop-up store 'DAY6.ZIP.' Based on the concept of 'a house accumulating the past 10 years of DAY6 and My Day,' we developed the title and key visuals. The 'A' in DAY6 was visualized as a roof and window to represent a home filled with music and memories, while flexible script fonts were used to visualize the emotional connection with fans. Centered around the house image, we established a green and yellow color system, expanding it across various items such as candle packaging, stickers, gacha goods, and spatial graphics. Through a unified visual identity, we provided fans with a meaningful space to commemorate their 10-year journey.