2024 Daangn Neighborhood Boss Awards ‘The Kit that Calls for Challenges’

To support the business owners participating in the Neighborhood Boss Awards, we designed the Daangn Neighborhood Boss Awards package based on a 'Sports Day' concept that conveys energetic and positive energy. Under the concept of 'Challenge-Inviting Kit Package,' we produced five types of merchandise using Daangn's main colors and the playful nature of characters to emphasize brand energy. This effectively conveyed the campaign's purpose by adding fun and vitality to the meaning of 'challenge' while maintaining brand identity.