Jay Park POP-UP STORE

To celebrate the release of artist Jay Park's R&B album, we conducted the visual design for a pop-up store that emphasized his charm. We visualized the artist's various charms centered on the album's fonts and colors, configuring graphic elements that connect the album and the space. We designed key visuals, key colors, and merchandise centered on the main title and applied them throughout the pop-up store. We expressed the artist's mature and intense image with bold fonts and emphasized a free and witty 'unexpected charm' through a combination of achromatic and colored palettes.