2024 CJ Donors Camp Showcase

2024 CJ Donors Camp Youth Culture Club Showcase

PROJECT DESCRIPTION

As part of the CJ cultural social contribution program, we planned and designed the main key visual for the 2024 Donors Camp Youth Culture Club Showcase. To emphasize the celebration of youth passion and achievements, we created symbolic elements and character graphics for 6 categories (Broadcasting, Film, Cooking, Performance, Music, Fashion) based on the winning club's amusement park theme. We expanded the amusement park concept in the showcase space using guide maps and strengthened identity by creating emblems for 26 clubs. This allowed visitors to vividly enjoy special moments that give positive energy and inspiration.

Overview

Client: Open Knoll
Year: November 2024
Location: CGV Yongsan, CJ Azit Daehak-ro, CJ Logistics HQ, etc.

Design

Visual Design | Goods Planning & Production

2024 CJ Donors Camp Showcase | 2024 CJ Donors Camp Youth Culture Club Showcase