BYULBYUL CHOONSIK POPUP STORE

We managed the visual design for the Byulbyul Choonsik Pop-up Store, reflecting various themes such as Wizard Choonsik, Alien Choonsik, Homebody Choonsik, Chef Choonsik, and Red Carpet Choonsik. By developing graphics suitable for each theme, we designed the space so that visitors could immerse themselves in each area. We strengthened the brand identity by naturally harmonizing existing IP graphics with the space atmosphere and improved completeness by adding VMD directing and various graphic elements, providing visitors with a diverse visual experience.