2024 GANGNAM DESIGN WEEK

Garosu-gil Newtro Festival 2024 Gangnam Design Week

PROJECT DESCRIPTION

We designed the visuals for a street festival tailored to the characteristics of Sinsa-dong Garosu-gil. To emphasize the retro feel, we used specific colors and fonts and gave unity to the event by transforming the main key visual for external spaces. The interior of the theme pavilion was composed of photo zones reflecting era-specific themes like arcades, stationery stores, and laundromats, along with mini-homepage style photo booths for visitors to experience retro sentiments.

Overview

Client: Gangnam-gu Office, DiNomad Year: May 2024 Location: Garosu-gil, Gangnam-gu, Seoul

Design

Visual Design