Samsung Life Bichumi Health Store

We were in charge of the visual design for Samsung Life's Bichumi Health Store pop-up. Based on the character 'Bichumi' representing health and happiness, we set a Joseon-era health store concept that melted the identity of a traditional pharmacy into a modern space. We used Hanji materials, beige, and brown colors, and applied ink-writing style typography to visually implement traditional sentiments. Additionally, we added a modern and friendly image by reflecting Bichumi and Samsung Life's identity in the graphics.