2024 KOREA OPEN WILSON BRAND BOOTH

The 2024 Korea Open Wilson Brand Booth, as an official sponsor of the WTA Korea Open, conducted visual design connecting Wilson Korea's brand identity with Korean tradition through a Hanok design. Through key visuals, booth design, and goods design, we harmoniously captured the elegance of traditional Hanok and the global sense of the Wilson brand. In the main photo zone, we placed an illustration standee of a woman wearing Hanbok holding a Wilson tennis racket to emphasize the harmony of tradition and sports. This received a great response from visitors, adding to the event's specialty.