2024 PARADISE ART NIGHT

Paradise Art Night, celebrating the 3rd Frieze Seoul, offered a unique experience combining art and parties. Under the theme of 'Artistic Insight and Pleasant Communication,' we decorated Paradise City's main spaces centered around the event's main key visual, and enhanced visual impact using large photo zones and purple graphics. We applied graphics consistently to all elements needed for event operation, such as mics, staff name tags, and menus, to develop effective branding. This provided VIP visitors with a special experience where they could enjoy art and communication in an artistic and luxurious atmosphere.