2024 The Art Plaza : Walkie Talkie by IBK

Hosted by IBK Industrial Bank of Korea, THE ARTPLAZA 2024 was a visual arts festival held in the Euljiro area. We managed the visual design with the goal of coexistence between the local commercial district and art. Using bright key colors and graphic elements, we delivered the vitality of art in the city and directed a consistent design from the exterior to the interior and underground spaces to transform Euljiro into an art festival venue. The strong graphic elements dynamically changed the urban environment, intuitively delivering the atmosphere of the festival.