OOTD of ChimChakMan

We conducted visual design to provide a special experience for fans of ChimChakMan (Lee Mal-nyeon). The design was completed using exhibition spaces emphasizing card details and ChimChakMan's 'Hyeokpil-hwa' (leather-brush painting) graphics revealed for the first time at the pop-up store. Additionally, we provided an immersive experience by placing photo zones reflecting his humorous image, naturally delivering the brand's charm.