Christmas Roadtrip : ROUTE 199

We managed the visual design for the Christmas event commemorating the partnership between Kakao Mobility and Everland. We designed it to harmoniously capture the warm atmosphere of Christmas and Kakao Mobility's brand identity. We were in charge of everything from on-site production to gifts, and went through a color supervision process to enhance consistency and completeness. Additionally, we added graphic assets matching the overall space atmosphere to enhance the Christmas theme and emotionally connect the brand.