NIKE NAX PERFORMANCE CERTIFICATION ‘HOLISTIC FITNESS’
Nike Korea employee 24km marathon
PROJECT DESCRIPTION
We managed the design and production of key visuals and gift goods for 'HOLISTIC FITNESS,' a 24km marathon event for Nike Korea first-line employees. To emphasize Nike's dynamic image, we used a key visual visually expressing the marathon course elevation and provided design unity by connecting photo zones and graphics consistently. We also delivered an eco-friendly message through practical goods like mini bags and T-shirts and Nike medals made of upcycled materials. This strengthened Nike's brand identity and visually delivered a meaningful experience to participants.
Overview
Client: Nike Korea
Year: May 2024
Location: Maengbang Beach, Sol Beach Samcheok
Year: May 2024
Location: Maengbang Beach, Sol Beach Samcheok
Design
Branding | Visual Design | Goods Planning & Production
