ASICS POP-UP STORE

We were responsible for the visual design and merchandise planning/production for an integrated brand category pop-up store for Asics (Running, Tennis, Sportstyle). Based on the concept of 'Beyond Station,' we planned media art and AR filter exhibitions expressing Asics' futuristic worldview of heading to a new world beyond time and space. We also conducted exhibitions by brand line through product displays and kiosk development.