ASICS GEL-KAYANO LEGACY POP-UP STORE

The 'ASICS Gel-Kayano Legacy Pop-up' is an exhibition that spatially expresses the designer's desk and the actual design process of the Gel-Kayano designer. We produced visual directing elements in the shape of the Gel-Kayano and laptop-shaped screens to feel the work process, implementing the heritage and brand identity that ASICS and the Gel-Kayano series have contained for the past 30 years.