SEVENTEEN CAFE in SEOUL

We managed the visual design and goods production for 'SEVENTEEN CAFE in SEOUL,' commemorating Seventeen's 8th debut anniversary. Based on the key concept of 'Voyage and Journey,' we configured the exhibition space using navy colors and directing details reminiscent of port facilities and ship interiors. In particular, the large lighthouse structure variation of Seventeen's lightstick was the main photo zone and symbol of the pop-up, receiving much love from visitors.