Black Desert ‘Land of the Morning Light’

Pop-up store for the release of Black Desert's new continent

PROJECT DESCRIPTION

We conducted the space planning, design, and construction for the pop-up store commemorating the launch of the MMORPG Black Desert's new continent, 'Land of the Morning Light.' We reinterpreted the fantasy worldview of Black Desert and the oriental mood of the new Korean-themed map 'Land of the Morning Light' to fit the atmosphere of the K-POP promotion hall, HiKR Ground.

Overview

Client: Pearl Abyss
Year: 2023

Design

Visual Design | Goods Planning & Production

Black Desert ‘Land of the Morning Light’ | Pop-up store for the release of Black Desert's new continent