Danjin 24

We led public interest and formed a popular image for Dungeon & Fighter with an impactful exterior facade using the cute mascot 'Danjin' and internal photo zones. We placed pixel art designs matching the identity and pop-up concept throughout to immerse visitors. We allowed them to experience linked content naturally along the flow and configured a dining space where they could consume products, utilizing the unique space of a 'pop-up store inside a convenience store.'