New Employee Doguri Orientation

NCSoft Character 'Doguri' 2023 Pop-up Store

PROJECT DESCRIPTION

We configured the space by dividing it into a concept of a '644 Company' apple factory and office where Doguri works. Various events were held using conveyor belts and lockers in the apple factory, while the concept of directly planning products was maintained using office desks and display stands. By producing a space that implemented the character's worldview, we were able to capture the attention of not only existing fans but also the floating population within COEX.

Overview

Client: NCSoft Year: 2023

Design

Visual Design | Space Design