2022 L-CAMP / Future Food

We designed the logos for Lotte Ventures' accelerating programs 'L-CAMP' and 'Future Food.' The 'L-CAMP' logo combined the letter 'A' with the shape of a launching rocket—an image often associated with startups—to create a symbol-type typography identity that is intuitive and full of life. The 'Future Food' logo was designed in a watermark form representing food-tech using geometric shapes to convey innovative and future-oriented meanings.