2 Baddies STREET

NCT 127 new album ‘2 Baddies’ release pop-up store

PROJECT DESCRIPTION

We directed the entire space for the '2 Baddies STREET' pop-up store held at Under Stand Avenue, Seoul Forest, commemorating the release of NCT 127's 4th regular album. The exterior captured attention with a large logo painted on the outdoor ground and a facade using scaffolding. The interior faithfully captured the album concept and title track's mood using steel structures, neons, graffiti, and signboards.

Overview

Client: SM Ent.
Year: 2022
Location: Under Stand Avenue

Design

Visual Design | Goods Planning & Production

2 Baddies STREET | NCT 127 new album ‘2 Baddies’ release pop-up store