24BLACK

24BLACK is a luxury edition pop-up store by Emart 24 motivated by the 'Black Desert' game worldview. Rather than a simple game pop-up, we directed the space and food based on the keyword 'Black,' and metaphorically expressed the Black Desert world using the symbolic 'Black Stone.' We directed a luxury atmosphere using marble patterns and gold colors and made an attractive pop-up by wittily exhibiting convenience store products like triangular kimbap and burgers.