City Tech Fair : Digging Market

We designed and produced visuals and merchandise for 'City Tech Fair: Digging Market' held at Sewun Plaza. Through the character 'Kwak Jeong-gu,' who was 'born in Sewun Plaza,' we introduced Sewun Plaza—often perceived as unfamiliar and difficult—to the public in a friendly way. Considering that the overall color of the space was achromatic, we set orange as the main color and created a lively market atmosphere through character variations.