2020 Hanpyeong Bookstore & Used Book Street Exhibition

We conducted visual design and goods production for 'Hanpyeong Bookstore,' a market where citizens trade used books with messages of comfort, and the 'Used Book Street Exhibition,' an online exhibition introducing various bookstores and owners in Cheonggyecheon. We used red and beige as key colors for a warm feel and provided a comfortable atmosphere with friendly illustrations highlighting seasonality. We differentiated the market and exhibition key visuals by adding green to the exhibition poster.