ENHYPEN X KOREA RED CROSS BLOOD DONATION CAMPAIGN
A New Concept Blood Donation Encouragement Campaign Connecting ENHYPEN Fandom Culture with Social Value
We participated as a campaign operations partner to encourage the younger generation's blood donation by combining the public interest of ENHYPEN and the Korean Red Cross. By transforming blood donation centers at major hubs in Seoul and blood donation buses into experiential spaces containing the artist's universe, we lowered the psychological barrier to blood donation. Through planning highly immersive benefits such as 'Blood Bite' chocolates, we encouraged the fandom's voluntary participation and presented a new model for spreading the culture of sharing.
Overview
Date : 2026. 01. 16 ~ 2026. 01. 25
Location : 3 Blood Donation Centers (Gangnam Station, Sinchon, Seongsu) and 2 Blood Donation Buses
Program
Creation of Themed Space at Blood Donation Centers | Campaign Blood Donation Bus Operations | Giveaway of Blood Donation Participation Benefits | Online & Offline Campaign Spreading Planning