FORTNITE X SQUIDGAME LANPARTY <S.FORTNITE>

We conducted a promotion to celebrate the launch of the collaboration map between Epic Games' <Fortnite> and Netflix's <Squid Game Season 3>. We successfully held the <S.FORTNITE> LAN party for domestic Fortnite fans at the Gen.G Esports GGX space. Through various programs such as stamp rallies and mini-games, we provided an immersive experience of both IPs. Influencer event matches heightened the atmosphere on-site and allowed for active communication with fans. The unique space, which combined the two IPs, offered visitors a distinct sense of joy and a powerful brand experience. Through this event, we formed a deep bond with the fandom and led the successful spread of collaboration content.