OPEN PORT SOUND 2025

Open Port Sound 2025 is a music festival that reinterprets the regional identity of Incheon's Open Port area through music and culture. We showcased consistent branding using symbolic elements like sunsets and starlight, along with an artist lineup optimized for the summer season. We promoted win-win growth with local businesses through programs linked to the local commercial district, such as food trucks and local seller booths. By utilizing mini pools and container DJ booths, we provided a unique on-site experience suitable for summer. We also offered a variety of experiential programs for all ages, such as making shell bookmarks and tie-dyeing. The event contributed to strengthening Incheon City's 'Music City' branding along with positive reactions from the audience.