DAY6.ZIP : THE HOME OF OUR DECADE

We planned and operated a fan experiential pop-up store celebrating the 10th anniversary of DAY6's debut. We designed differentiated programs for each floor so that fans could reflect on memories and create new moments in various ways. Brand immersion was increased through oven keychain making with lyrics, confetti experiences reflecting artist characteristics, a band instrument listening zone, and an artist-fan mutual message wall. The 10-year journey was visually expressed through games like darts, gacha, and crosswords, as well as photo zones composed of cloud sculptures, 10th-anniversary artwork, and trophies. By planning programs that align with the band's identity, we strengthened the emotional bond with the fandom and provided a special commemorative experience.