SCRUB DADDY THE HYUNDAI POP-UP STORE

This was the first official domestic pop-up store for the global sponge brand 'Scrub Daddy.' By combining Scrub Daddy's iconic image with a sweet shop concept, we completed a unique space called 'Sweet Scrub Shop.' We configured it so that products could be purchased in bulk like a candy shop, and we also planned a bundle zone gathering popular products and a daily limited edition lucky box. Additionally, we held regular demonstrations on-site to attract the interest of visitors to The Hyundai Seoul and provide product experience opportunities.