2025 ASICS CUP
Amateur Tennis Tournament ASICS Promotion Booth
PROJECT DESCRIPTION
We planned and operated an experiential booth for ASICS tennis shoes at the 2025 ASICS Cup Amateur Tennis Tournament. Visitors directly experienced product performance by running in the 'Challenge Zone,' which allowed them to feel the grip of the products, along with a trial program where they could wear the new products. We also prepared a photo zone that captured the brand mood to induce spontaneous content sharing and SNS diffusion from visitors.
Overview
Client: Asics Korea
Period: 2025. 04. 24 ~ 04. 27
Venue: Olympic Park Tennis Court Area
Program
ASICS Tennis Shoe 'GEL-Resolution X' Promotion | Product Trial Program | Grip Challenge Program | Warm-up Court Reservation & Use | ASICS Academy | Photo Zone
